Channel 4 saw 4.4 million adult viewers tune in to the season finale of Lost last night, building on Celebrity Big Brother‘s average of 3.9 million, but failing to top ITV’s Soapstar Superstar.The ITV talent contest outperformed both Channel 4 programmes, with an average audience of 5.1 million, while BBC One drew a comparatively small… Continue reading Lost Hits Ratings High But Fails To Topple Rivals

Sky has become the first broadcaster in Britain to offer viewers video podcast content, providing updates from Sky News through its website.The first programme to be made available by the new service is Sky News’ 7 Days, providing a run down of the week’s lighter stories. The 7 Days video is presented by Sky’s Chris… Continue reading Sky News First To Offer Video Podcasts

ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes

Christina Hartley, the current IPC Media group ad marketing director, has been appointed as marketing services director of newstrade sales, marketing and distribution company, Marketforce.The new position will see Hartley lead a team providing top level market insight to retail customers, publisher clients and internal Marketforce departments, as well as sitting on the Marketforce Board.Commenting… Continue reading Hartley Appointed Marketing Services Director Of Marketforce

Market information company, Taylor Nelson Sofres (TNS) has revealed that it expects to deliver underlying revenue growth of around 4% and improvement in adjusted operating margin of 25-50 basis points for the full year. According to TNS’s trading statement, demand for syndicated services continues to grow steadily, while demand for custom research is more variable… Continue reading TNS Expects To Reveal Revenue Growth Of 4%

Talylor Nelson Sofres (TNS) has announced the appointment of Donald Brydon as chairman, taking up his position with immediate effect and succeeding Tony Cowling. Commenting on the appointment, Cowling said: “Donald Brydon has had a distinguished career and brings to TNS a wealth of experience from both the commercial and financial sectors. TNS has grown… Continue reading TNS Appoints Brydon As Chairman

The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV

Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones. According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared… Continue reading BT Reveals Consumer Interest In Mobile TV

Visits to UK travel websites reached 5.41% for the week ending 7th January 2006, up by 15% year on year, according to online competitive intelligence monitor, Hitwise. Hitwise revealed that last week, the sector reached its second highest peak over the last 15 months, while visits to travel websites were up by 25% from the… Continue reading Strong Start To 2006 For UK Online Travel Sector

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006