Channel 4 has re-commissioned its E4 Music Zone strand following a strong performance which the broadcaster claims is “on par” with rivals such as MTV and TMF.The re-commissioning will see E4 continue its eight hour daily block of music programming, featuring an eclectic mix of big name artists, brand new music and classic videos, hosted… Continue reading Strong Performance Sees E4 Re-Commission Music Strand

ITV1’s long running drama programmes The Bill and Footballers’ Wives delivered a sound beating to BBC One last night, flooring competition from rivals The Family Man and Waterloo Road.The Bill notched up an average adult audience of 5.2 million last night, compared with BBC One’s Waterloo Road, which drew 4.3 million in the same time… Continue reading ITV Drama Wins Head-To-Head With BBC

ITV has rejected the second bid by Greg Dyke’s investment consortium, stating that the offer does not represent a good deal for current share holders. The consortium will not make a third approach, it confirmed this morning.The revised bid was submitted to the ITV board last night, but met with unanimous rejection as the broadcaster’s… Continue reading ITV Rejects Second Bid By Defeated Dyke Consortium

ITV has received a second bid from the investment consortium which approached the company last week, offering a cash alternative of 40p per share on top of the 86p in cash originally offered.The initial proposal was rejected by ITV last week, dashing the hopes of Apax Partners, Blackstone and Goldman Sachs, which had sought to… Continue reading ITV Considers Second Bid With Added Cash Sweetener

Reports this morning suggest BT’s head of media, Steve Huddleston, has been invited to become the first chief executive of TV marketing body Thinkbox, marking growing acceptance of BT as a player in the television industry.The move would conclude a lengthy search for a chief executive, which has been part of Thinkbox’s roadmap for several… Continue reading BT Media Boss Approached For Thinkbox CEO Post

Speaking at last week’s MRG Question Time, held in association with MediaTel Group, the panel welcomed the IPA’s TouchPoints Research, looking forward to seeing how the initiative will affect the advertising industry.The panel claimed that the IPA initiative will give a much needed consumer centric measurement system. Manfred Mareck, from Research Marketing Ltd, said the… Continue reading Media Researchers Give TouchPoints Warm Welcome

Channel 4 has secured the terrestrial rights to broadcast this year’s World Superbike championships, broadening its offering for sports fans.The coverage will include programming around the race meeting, presented live from the site of each race. Each programme will include background information on the riders and teams, technical analysis of the bikes and tracks, as… Continue reading C4 Wins Superbike Rights To Broaden Sports Offering

The BBC has embarked upon its largest marketing offensive since the “Perfect Day” campaign, seeking to highlight its real-life value, with the tagline “This is what we do.”The campaign highlights some of the Corporation’s achievements, including footage of warzone reporting by John Simpson, and a behind the scenes look at BBC One’s Planet Earth.Comprising four… Continue reading BBC Launches Marketing Drive To Convey Value

TV marketing body Thinkbox has appointed Tess Alps as its first CEO, dashing press predictions this morning that BT’s head of media, Steve Huddleston, had scooped the top job.Following her appointment Alps, currently chairman of the PHD Group in the UK, will work closely with Channel 4, Five, GMTV, IDS, ITV, Sky, Turner and Viacom… Continue reading Thinkbox Spurns Speculation To Appoint Alps First CEO

South Korea is coming to the end of its broadband reign, with new figures from Point Topic showing that Denmark and the Netherlands are very close to catching up in terms of broadband lines per 100 population. Despite showing negligible broadband growth in 2005, South Korea still has over 25% penetration of broadband by population.… Continue reading South Korea Predicted To Lose Broadband Crown