Channel 4’s surprise success with quiz show Deal or No Deal has netted a massive £5 million sponsorship deal for the broadcaster, with BT signing up to promote its Phone Book through the programme.The sponsorship, which starts on 1 May, is intended to promote and raise public awareness of The Phone Book from BT’s Classified… Continue reading BT Looks Up Channel 4 For Deal or No Deal Sponsorship

BBC Worldwide is to increase the frequency of its Top Gear magazine to four-weekly, pushing the total number of issues per year to 13.The change is an attempt by the publisher to capitalise on the Top Gear brand, and its recent increase in popularity.In addition to the magazine’s twelve dated issues, a special Awards issue… Continue reading BBC Shifts Top Gear To Monthly Publication

ITV put in a strong performance last night, with police dramas The Bill and Murder City outperforming the BBC to notch up average adult audiences of 5.5 million and 4.8 million.The two shows successfully saw off competition from BBC One’s Seaside Rescue, Super Vets and The McCartneys v The Fur Trade.While Seaside Rescue and Super… Continue reading ITV’s Double Detective Dramas Floor BBC

GCap Media is to lose two key executives in a management reshuffle that sees Capital Radio managing director Keith Pringle, and programme director Nik Goodman step down from their positions with immediate effect.The changes form part of on-going management upheaval at the newly re-launched station, with the decision for Pringle and Goodman to resign described… Continue reading Capital Radio Loses Execs In Reshuffle

Chrysalis-owned Heart has taken its Jamie Theakston breakfast show national, broadcasting the programme digitally to capitalise on the success since its launch in London a year ago.The show will now broadcast through the five digital Heart regions in Central Scotland, North East, North West & Yorkshire, and South Wales & the West.The regional stations previously… Continue reading Heart Takes Theakston Breakfast Show National

Behavioural targeting advertising in the US is expected to pass the $2 billion mark by 2008, with marketers expected to spend $1.2 million on the medium in 2006. According to eMarketer, the medium’s strong growth is being driven by three main factors, with behavioural targeting appealing to marketers by getting better results from fewer impressions.… Continue reading Behavioural Targeting Advertising To Pass $2 Billion By 2008

DMG Information (DMGI), the information publishing division of Daily Mail and General Trust (DMGT), has reached agreement to acquire Genscape, for a cash sum of £73 million, with additional payments up to a maximum of £37 million payable between 2008 and 2011 based on future financial performance. Genscape is the market-leading provider of real-time energy… Continue reading DMGI To Purchase Genscap

Five has announced an increase in net advertising of 0.5% in 2005, with the broadcaster pushing its market share up to 8.8%, up from 8.3%. According to the channels owner, RTL, Five enjoyed the largest year on year increase out of all the terrestrial broadcasters, with airtime sales rising at three times the rate of… Continue reading Five Pushes Market Share Up To 8.8% In 2005

Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message.According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer.Commenting on the study, Marcus Rich, managing director of… Continue reading Research Shows Power Of Multi-Platform Brands