Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership

ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship

NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster, offering TV, broadband, fixed line and mobile telephony. The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year brand licencing agreement to “harness” the power of… Continue reading NTL Confirms £962m Virgin Mobile Takeover

Takeup of mobile applications in the UK and Germany is being driven by school-age teens and young adults, according to research firm M:Metrics, which claims the young audiences are critical to the sector’s growth. The company’s February Benchmark Survey showed 13 to 24 year olds are the most likely to use mobile data services, although… Continue reading Young Users Most Likely To Adopt Mobile Data Services

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns. The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either… Continue reading DMA Hails Customer Mags As Most Effective Medium

Research published by the Newspaper Association of America (NAA) claims newspaper websites are expanding their reach at a rapid pace, with one in three internet users in the US visiting a newspaper web site over the course of a month. The 2006 Newspaper Audience Database (NADbase), claims that 55 million Americans read newspaper websites each… Continue reading US Newspapers See Rapid Rise In Web Audiences

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year.Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal, marking… Continue reading NTL Preps New Approach For Virgin Mobile

ITV1’s Celebrity Stars In Their Eyes saw off competition from the return of BBC One’s Strictly Dance Fever on Saturday night, nosing ahead of the ballroom showdown with just under 4.1 million adult viewers on average.The BBC One show notched up an average adult audience of 4.07 million, however, following the Corporation’s long-running hospital drama… Continue reading ITV Celebrities See Off Dance Competition

Teletext has boarded the on-demand bandwagon, offering users of its Teletext Holidays website access to a range of video content to help inform their holiday choices.The website now enables users to access a video player with built in search capabilities, opening up access to video guides for a range of popular holiday destinations.The content, originally… Continue reading Teletext Sees High User Retention With VOD Services

GCap Media’s Classic FM has signed a six month partnership with coffee giant Nescafe, seeing the FMCG brand receive sponsorship and collective marketing from today.The partnership will see The Nescafe Collection, comprising its Alta Rica, Cap Colombie, Kenjara and Espresso brands featured in a range of activity across all Classic FM channels.Including radio broadcast sponsorship,… Continue reading GCap Brews Six Month Commercial Partnership For Classic FM