ITV1’s Celebrity Stars In Their Eyes saw off competition from the return of BBC One’s Strictly Dance Fever on Saturday night, nosing ahead of the ballroom showdown with just under 4.1 million adult viewers on average.The BBC One show notched up an average adult audience of 4.07 million, however, following the Corporation’s long-running hospital drama… Continue reading ITV Celebrities See Off Dance Competition

Teletext has boarded the on-demand bandwagon, offering users of its Teletext Holidays website access to a range of video content to help inform their holiday choices.The website now enables users to access a video player with built in search capabilities, opening up access to video guides for a range of popular holiday destinations.The content, originally… Continue reading Teletext Sees High User Retention With VOD Services

GCap Media’s Classic FM has signed a six month partnership with coffee giant Nescafe, seeing the FMCG brand receive sponsorship and collective marketing from today.The partnership will see The Nescafe Collection, comprising its Alta Rica, Cap Colombie, Kenjara and Espresso brands featured in a range of activity across all Classic FM channels.Including radio broadcast sponsorship,… Continue reading GCap Brews Six Month Commercial Partnership For Classic FM

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns.The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either by… Continue reading DMA Hails Customer Mags As Most Effective Medium

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year. Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal,… Continue reading NTL Preps New Approach For Virgin Mobile

Channel 4 has re-commissioned its E4 Music Zone strand following a strong performance which the broadcaster claims is “on par” with rivals such as MTV and TMF.The re-commissioning will see E4 continue its eight hour daily block of music programming, featuring an eclectic mix of big name artists, brand new music and classic videos, hosted… Continue reading Strong Performance Sees E4 Re-Commission Music Strand

ITV1’s long running drama programmes The Bill and Footballers’ Wives delivered a sound beating to BBC One last night, flooring competition from rivals The Family Man and Waterloo Road.The Bill notched up an average adult audience of 5.2 million last night, compared with BBC One’s Waterloo Road, which drew 4.3 million in the same time… Continue reading ITV Drama Wins Head-To-Head With BBC

ITV has rejected the second bid by Greg Dyke’s investment consortium, stating that the offer does not represent a good deal for current share holders. The consortium will not make a third approach, it confirmed this morning.The revised bid was submitted to the ITV board last night, but met with unanimous rejection as the broadcaster’s… Continue reading ITV Rejects Second Bid By Defeated Dyke Consortium

ITV has received a second bid from the investment consortium which approached the company last week, offering a cash alternative of 40p per share on top of the 86p in cash originally offered.The initial proposal was rejected by ITV last week, dashing the hopes of Apax Partners, Blackstone and Goldman Sachs, which had sought to… Continue reading ITV Considers Second Bid With Added Cash Sweetener

Newspaper publisher, Trinity Mirror, is to continue its search for a replacement chairman according to reports this morning, which claim P&O boss Sir John Parker has rejected the offer of replacing Sir Victor Blank at the head of the company. Blank announced his intention to step down at the end of January, stating that the… Continue reading Trinity Continues Hunt For Replacement Chairman