The recruitment advertising industry enjoyed a strong 2005 in both online and print adverts, with even the newspaper industry enjoying double digit gains in help-wanted classified. According to a new study from Borrell Associates, new trends emerging in the recruitment industry look set to make 2006 an interesting and prosperous year for the market. The… Continue reading Online Recruitment Advertising Forecast To Rocket

Online advertising expenditure looks set to continue expanding its presence in the advertising arena, with a research note from Piper Jaffray claiming that estimates of 24% growth in online adspend for 2006 are likely to prove “conservative”. The report, from Safa Rashtchy, senior analyst at Piper Jaffray, claims that agencies are facing increasing demand for… Continue reading Online Ad Growth To Surpass Expectations In 2006

Cable operators are pushing ahead with their broadband and voice offerings, enabling them to offer customers the increasingly popular “triple-play” service that looks set to enjoy a surge in popularity over the coming years. Despite figures suggesting that cable operators are losing subscribers to DSL line adoption, Doug Shapiro from the Banc of America Securities… Continue reading Cable Providers Push Triple Play Offerings

H. Bauer’s TVChoice magazine is to increase its cover price from 30p to 33p later this month, increasing the title’s retail sales value (RSV) by a massive £1.8 million, bringing the total to £19.5 million per annum.The change, effective from 31 January, will help Bauer capitalise on the success of TVChoice, which has seen its… Continue reading TVChoice Ups Cover Price To Boost RSV

Channel 4 scooped prime time victory last night, with almost 5 million adult viewers tuning in to see fireworks erupt between the Celebrity Big Brother contestants.An average audience of 4.9 million for Channel 4 secured victory over ITV1’s Holiday Showdown, with 3.2 million, and BBC One’s Surviving Disaster with 2.6 million.The effects of Big Brother‘s… Continue reading Big Brother Fireworks Secure Ratings Win

Some of the world’s largest mobile technology firms have joined forces to create a new mobile TV alliance, promoting the technology and seeking to foster growth in the fledgling technology around the globe.Promoting the growth and evolution of the DVB-H (Digital Video Broadcasting – Handheld) standard, the new organization, called the Mobile DTV Alliance, is… Continue reading Mobile TV Group Formed To Drive Standards

Radio giant Emap has announced a wide-reaching expansion to its Big City Network, adding 12 new ILR (Independent Local Radio) stations.The expansion is the result of Emap’s recent acquisition of Scottish Radio Holdings, a purchase which brought SRH’s 22 stations under Emap’s control (see Emap Takeover Of SRH Cleared).Emap’s Big City Network now stretches to… Continue reading New Stations Expand Emap’s Big City Network

ITN has signed up to provide news content through the internet, with the company’s programmes forming part of internet giant MSN’s new video service, due to launch next month.The deal will extend ITN’s on-demand offerings, building on recent deals between the broadcaster and internet video providers such as Greengrass (see ITN Signs Up For GreenGrass… Continue reading ITN Widens On-Demand Partnerships With MSN Deal

Kelvin MacKenzie has been appointed non-executive chairman of UK communications group, Media Square, taking up the position with immediate effect. Media Square expanded its operations last year, buying Huntsworth PLC’s marketing services for £55 million in November. Commenting on MacKenzie’s new position, Jeremy Middleton said: “Kelvin’s expertise in, and knowledge of, the media sector, plus… Continue reading MacKenzie Gets New Role At Media Square

Specialist magazine publisher, Future, expects a satisfactory outcome for the financial year as a whole, with trading in the first quarter, October to December, broadly on track. Commenting on the expected results, Roger Parry, chairman of Future said: “The current market conditions are challenging and we continue to take a cautious view on the near… Continue reading Future Reveals Q1 Trading On Track