GCap Media’s Classic FM has signed a six month partnership with coffee giant Nescafe, seeing the FMCG brand receive sponsorship and collective marketing from today.The partnership will see The Nescafe Collection, comprising its Alta Rica, Cap Colombie, Kenjara and Espresso brands featured in a range of activity across all Classic FM channels.Including radio broadcast sponsorship,… Continue reading GCap Brews Six Month Commercial Partnership For Classic FM

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns.The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either by… Continue reading DMA Hails Customer Mags As Most Effective Medium

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns. The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either… Continue reading DMA Hails Customer Mags As Most Effective Medium

Research published by the Newspaper Association of America (NAA) claims newspaper websites are expanding their reach at a rapid pace, with one in three internet users in the US visiting a newspaper web site over the course of a month. The 2006 Newspaper Audience Database (NADbase), claims that 55 million Americans read newspaper websites each… Continue reading US Newspapers See Rapid Rise In Web Audiences

New research from GfK NOP has revealed a massive market for web-based television services in the UK, with one in three broadband users claiming to be interested in the technology. Almost one in three (32%) of UK broadband users state that they would be interested in a library of downloadable TV programming and films. This… Continue reading Research Shows Massive Market For Web TV

Sky has released preliminary usage figures for its broadband TV service, Sky By Broadband, unveiling impressive adoption figures for its first three months. More than 125,000 users have registered for the service, which enables subscribers to download films and sporting highlights direct to their PC. The system works in a similar way to the BBC’s… Continue reading Sky Sees Strong Uptake For Broadband TV Service

Newspaper publisher, Trinity Mirror, is to continue its search for a replacement chairman according to reports this morning, which claim P&O boss Sir John Parker has rejected the offer of replacing Sir Victor Blank at the head of the company. Blank announced his intention to step down at the end of January, stating that the… Continue reading Trinity Continues Hunt For Replacement Chairman

ITV has received a second bid from the investment consortium which approached the company last week, offering a cash alternative of 40p per share on top of the 86p in cash originally offered. The initial proposal was rejected by ITV last week, dashing the hopes of Apax Partners, Blackstone and Goldman Sachs, which had sought… Continue reading ITV Considers Second Bid With Added Cash Sweetener

ITV has rejected the second bid by Greg Dyke’s investment consortium, stating that the offer does not represent a good deal for current share holders. The revised bid was submitted to the ITV board last night, but met with unanimous rejection as the broadcaster’s management stated: “At over 7 times 2005 EBITDA, the board considered… Continue reading ITV Rejects Second Bid By Dyke Consortium

French entrepreneur and Havas chief executive, Vincent Bollore, has re-ignited speculation over his intentions toward British advertising group, Aegis. Speaking at a press conference the advertising boss, and chairman of Groupe Bollore, stated that “all options are open. We could strengthen our stake in Aegis,” hinting at an increase of his existing 25.5% share in… Continue reading Bollore Hints At Further Investment In Aegis