BBC One’s Hotel Babylon saw off competition from terrestrial rivals last night, with an average adult audience of 5.3 million beating Celebrity Big Brother into second place.Channel 4’s celebrity show notched up an average adult audience of 4.6 million in the same period, but was streets ahead in the 18-34 audience, with viewers numbering 1.9… Continue reading BBC Sees Off Big Brother With Hotel Babylon
ARCHIVE ▸ The Media Leader Staff
The Mobile Data Association (MDA) has unveiled the highest ever monthly text messaging total for Britain, with data transmitted in December 2005 reaching a new record.A total of 3.1 billion messages were sent across the UK’s mobile networks during December, averaging 100 million per day.The record activity follows the MDA’s announcement of a record New… Continue reading December Continues 2005’s Record Breaking Text Trend
December saw the largest number of cinema admissions in 2005, with new figures from the Cinema Advertising Association showing a flurry of festive film interest towards the end of the year.The release of several blockbuster films and the start of the holiday season colluded to bring an average of 3.98 million cinemagoers to the box… Continue reading Cinema Ends 2005 On Box Office High
Global advertising group, WPP, has pulled out of the bidding war to land France Telecom SA’s marketing brand management account. According to industry speculation, one of the reasons behind WPP’s decision to step down from the £200 million contract could be France Telecom’s definition of what it considered to be a client conflict. If WPP… Continue reading WPP Withdraws From France Telecom Pitch
Outdoor advertising group, JC Decaux, has bought one of the UK’s oldest independent advertising companies, Allam, Group in a multi-million pound deal. Allam brings with it a UK wide portfolio of large format advertising to JC Decaux, located in key areas across the UK’s major cities. JC Decaux has enjoyed a marketing arrangement with Allam… Continue reading JC Decaux Aquires Allam Group
Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc.The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup.The FirstGroup contract was previously held by beleaguered poster specialist, Maiden Outdoor, which is… Continue reading Viacom Scoops Rail Contract From Maiden
BBC Two scored a surprise victory over rival terrestrial broadcasters last night, as genealogy programme Who Do You Think You Are trumped the competition, including MP George Galloway’s spectacular exit from Channel 4’s Celebrity Big Brother.The family history show, featuring Stephen Fry tracing his grandfather back to modern-day Slovakia, drew an average adult audience of… Continue reading History Beats Hysteria As BBC Two Tops Big Brother
Iconic darts gameshow, Bullseye, is to be revived by Challenge TV, albeit without gravel-voiced host Jim Bowen, and will return to screens in the spring.The Flextech-owned entertainment channel has seen success airing the original series, and hopes to capitalise on the nostalgia value attributed to the modern day remake.The updated show will retain many elements… Continue reading Challenge Brings Back Bully For Ratings Bullseye
Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc. The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup. The FirstGroup contract was previously held by poster specialist, Maiden Outdoor, which… Continue reading Viacom Outdoor Wins Rail Contract From Maiden
Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005