TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.
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Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.
In an in-depth demo at WWDC this year, Apple unveiled its mixed-reality headset Apple Vision Pro for the first time.
The consultancy will partner with marketers and businesses to approach commercial and social challenges from diverse points of view.
More than 60 organisations have signed on to Outvertising’s statement urging brands to stand their ground this month against an unprecedented and coordinated backlash to Pride Month.
In a future defined by the hyperconnectivity of markets, brands who want to survive must glean deep insights from emerging markets and apply them elsewhere.
The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
Mike Follett and Karen Nelson-Field join Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving attention economy.