Brands are still ‘coming to terms’ with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.
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Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio’s place within the forthcoming Media Bill.
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JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
Analysis: Meta’s return to strong growth is evidence that the company’s ‘back to basics’ strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.