In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
More Industry News articles
In brief: Meta has made similar threats in Australia and Canada over similar legislation seeking to combat social media companies’ dominance over digital news.
Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
In brief: the layoffs affected “hundreds” of staff members, but reportedly remained in the “single-digits” as a percentage of CNN’s total staff.