We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
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In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
In brief: Adams will depart the company in March after three years as COO.
On World Mental Health Day, new research highlights that three in four employees are struggling with their mental health; far more than previously expected.
In brief: the Disney-owned sports property is in talks to partner with the sports betting company
Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Reddit has made several updates to its Ads Manager with the goal of improving how advertisers get started with, manage, and get the most of out their campaigns.
In brief: the announcement is a step toward Nielsen’s forthcoming cross-media measurement platform Nielsen ONE, which is slated to launch in December.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.