Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.
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Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
In brief: WPP has acquired global sonic branding agency amp.
It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.