Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.
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Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.
The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.
The second annual Future 100 Club is now open for nominations.
CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
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