Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
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This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.
The latest report from the Reuters Institute for the Study of Journalism and Oxford University found that 81% of UK publishers have active accounts on TikTok.
In brief: News Corp has named Sunday Times editor Emma Tucker the next editor-in-chief of The Wall Street Journal and Dow Jones Newswires.
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
In brief: Indiana became the first US state to sue the Chinese-owned company.
In brief: Amazon has launched a new personalised in-app shopping feed that shows users shoppable photos and videos tailored to their interests and engagement.
Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?