Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
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The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
In brief: the advisory board that was formed in 2016 to help address harmful speech, child exploitation, suicide, self-harm, and other concerns on the platform.
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.
The latest report from the Reuters Institute for the Study of Journalism and Oxford University found that 81% of UK publishers have active accounts on TikTok.
In brief: News Corp has named Sunday Times editor Emma Tucker the next editor-in-chief of The Wall Street Journal and Dow Jones Newswires.
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.