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Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.

Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.

Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.

Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.

Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.

The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.

Venatus CEO Rob Gay spoke with Jack Benjamin at last month’s Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.

The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.