At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.
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The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”
Two notable ad campaigns from New Zealand were celebrated for their traditional media craft and creativity by this year’s Media Lions jurors.
In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.
The guide identifies areas where advertisers can consider action now to reduce the direct carbon emissions of their advertising activity.
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.