Making people care about diversity is the easy part, now we have to make sure they keep caring, argues Reach’s D&I chief.
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Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
In brief: Blockthrough partners with ad block software companies to give users the option to opt-in to ads deemed acceptable by the independent Acceptable Ads Committee.
hasThe Association for National Advertisers (ANA) has reported modest progress on its diversity, equity, and inclusion goals, but still lags behind its own diversity benchmarks.
In brief: AMC Theatres has partnered with Zoom Video Communications to bring “Zoom Rooms” to select theaters across 17 US markets in 2023.
In brief: Acast registered lower organic net sales growth of 7% compared to last year in its latest financial results, attributed to the current macroeconomic environment directly impacting adspend.
Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
In brief: the omnichannel attention measurement company has appointed adtech veteran Alex Khan as its EVP, global partnerships as the company opens its first US in New York City.
In brief: Apple is hosting discussions with advertising partners and MLS sponsors on displaying ads during MLS matches and related shows.
In brief: Meta is planning to lay off “many thousands of employees” beginning this Wednesday at the earliest.