Reach announced it will launch dedicated US operations of major UK publications the Mirror, Express, and Irish Star in 2023.
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Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.
In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: Meta has made similar threats in Australia and Canada over similar legislation seeking to combat social media companies’ dominance over digital news.
Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
In brief: Year-to-date, OOH revenue is up 25.7%, which the OAAA described as comparable to the historical YTD high set in 2019.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.