Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom’s Phil Rowley predicts what we can expect from the new James Bond.
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A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.
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In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.