The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
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Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.
A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.
In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.