The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
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Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
In brief: the new game represents an expansion of Prime Video’s Thursday Night Football streams.
So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.
Mothers’ rate of anxiety is on-par with rates reached early in the pandemic.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: PubMatic and Reckitt have joined the industry alliance that encourages advertisers to commit to a carbon-reduction plan in their marketing and media activities.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
The Real Deal on Fentanyl campaign seeks to educate young Americans on the dangers of the addictive drug.
B2B media veteran Kathi Simonsen speaks about the challenges, resiliency, and outlook facing US trade publications.