A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
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We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.