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We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Effectiveness was also considered crucial by The Future 100 Club.

At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.

Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.

While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here’s what you need to know.