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Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?

Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.

Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.

The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Raymond Snoddy reviews great and intolerable examples of journalistic practice over the past year, from heroism in Gaza, Ukraine, and Hong Kong, to insolence at Fox News, Twitter, and GB News.

Attention rightfully puts audience experiences higher on the agenda, but using it as a universal standard would create targets that are more easily gameable and deliver worse media experiences.

The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.

The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.