President of Disney Advertising Rita Ferro told an audience at Leaders Week London that, for sports and entertainment brands, social media is more than just a marketing tool.
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Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.
There are valid arguments on both sides of the debate over the BBC’s failure to call Hamas terrorists. But there appears to be more flexibility in the BBC’s impartiality rules than is being exercised.
TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.
In an interview at The Future of Media 2023, The Sun EVP and publisher Dominic Carter how the tabloid newsbrand has phased out links to ‘nefarious’ made-for-advertising platforms.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.