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Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns. 

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.

The measurement company announced the global roll-out of Nielsen One in October 2023.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.