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“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.

Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.

Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.

In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.