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Nielsen recommends media companies invest in improvement of cross-media measurement solutions.

1,975 brands have advertised on 166 misinformation websites spreading “stop the steal” claims in the past year, according to watchdog NewsGuard.

Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

The superhero flick was the third-largest opening weekend this year.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.