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Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.

Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic. 

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

The 8.7% growth projection is a modest downgrade from January, in-line with similar updated projections previously released this summer.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.

Nielsen recommends media companies invest in improvement of cross-media measurement solutions.

1,975 brands have advertised on 166 misinformation websites spreading “stop the steal” claims in the past year, according to watchdog NewsGuard.

Podcasting has also grown, with half of daily podcast listeners adopting the medium in just the past two years.