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Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

News sites perform best for time spent watching ads across gender and age groups, new research has found.

OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.

Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

The moves come as part of the company’s plans to increase its workforce by 19% in the US to meet growing demand.