One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Pushing your agencies to do more with less can come back to bite you.
Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
First Tube will continue to operate as a standalone company underneath Horizon’s umbrella, with CEO and co-founder Andrew Beranbom staying on.
Amnesty International’s campaign has gone viral following the US Supreme Court overturned Roe v Wade.
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.
Between late 2019 and May 2022, more than 360 newspapers have closed across the US.
