Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
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Nielsen reported 2.4% revenue growth to $882m with adjusted earnings per share of $0.46.
The company is temporarily reducing the number of recommended posts it shows to users.
Ohio Senator Sherrod Brown sent letters to Tim Cook and Sundar Pichai requesting information about the companies’ policies to prevent fraudulent app activity.
Roku founder and CEO Anthony Wood attributed the miss to a “significant slowdown in TV advertising spend due to the macroeconomic environment”.
For the first half of the year, Havas Group’s revenues reached €1.26bn, up 19.9% year-over-year
The positive advertising numbers provided a boost to the digital advertising market after other companies saw setbacks.
The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.
Almost half (48%) of all survey respondents say they think the industry is facing its “worst-ever crisis” of talent.
In brief: Integral Ad Science has partnered with Anzu to enable global brands and agencies to monitor the quality of in-game media investments in mobile gaming environments.