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Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

The superhero flick was the third-largest opening weekend this year.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today.

The “boardroom-ready” marketing solution will be based in the UK and supported by HMG’s global network to be integrated into 150 different markets.

Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.