Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform’s ethos, features, unique commercial model and how it is attracting investment from brands.
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The Guardian claims it is the first media owner in the world to achieve this.
By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
Prospect editor Alan Rusbridger speaks with Jack Benjamin about the magazine’s strong digital growth and the challenges facing contemporary news media.
Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.
Disney Advertising is giving advertisers access to biddable inventory in the US and expanded DSP integrations in Canada. Its proprietary Audience Graph has also arrived in Europe.
In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.
