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Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.

It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.

Havas Media Network division will continue to be led by managing director Hamid Habib.

That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.

As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines the upfront, premium process of linear with the dynamic execution of digital. 

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

VoxComm, which represents agencies globally, said practice has led to downward pressure on agency fees.

Adwanted Group, parent of The Media Leader, has announced its 10th acquisition with Teeps, a specialist in digital audience activation. The move follows the integration of MediaSpecs in December 2024. It marks another step forward in the digital transformation of Adwanted, which was historically rooted in traditional media such as TV, radio, OOH and print. Founded… Continue reading Adwanted Group accelerates digital shift with acquisition of Teeps

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.