Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
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Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet.
| Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Nominations at Global Conference Network’s Conference & Events Awards include best team.