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A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

GroupM agencies will no longer operate as distinct business units with separate P&L statements.

Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.

Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.

The platform’s generative-AI ads tools will also be coming to the UK in Q2.

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.