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Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.

TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.

At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.

Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.

In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.

In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.

For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.