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Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.

Thirty-five years after inventing the world wide web, Sir Tim Berners-Lee is still trying to create an internet that maximises social good. His core mission is to decentralise the web by liberating data from tech platforms. 

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.

Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.

Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.

Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.

Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.