Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
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ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.
In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.
