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TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.

The entertainment company’s commercial director shares some of the deals she is proudest of, including one involving a dental practice in Hungary, and her favourite recent ads.

Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.