More Us articles

Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.

On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.

While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.

Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.

“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.

From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.

Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.

Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.