Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
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The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
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Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.