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In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.

Marketers and agencies see social through the lens of “advertising”. But it stops advertisers from being part of the broader conversation around social media’s impact, SocialChain’s group strategy director writes.

Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.

In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.

The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.

Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?

Here’s why the younger generations coming through need support from “oldies”.