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Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

The Media Leader looks back on the most popular Strategy Leaders opinion pieces from the brightest minds in our industry.

The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

The company has created two main divisions, with linear TV in one and the other housing streaming, studios and HBO properties.