The purchase strengthens Adwanted’s data division.
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| Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
| Maria Iu
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.
The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.