Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
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| Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
The move follows revelations that Stagwell had worked on a research project with the Israeli government.
WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
The broadcaster has spent 16-18 months developing a go-to-market strategy for using generative AI to reduce costs for new-to-TV advertisers. Its head of sales operations discusses why and how they’re now launching.
The IPA’s research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
Analysis: Rose will need to make WPP Open a credible proposition to the market while correcting a staff culture that has been through a tumultuous period.
The decision by a US district judge has sparked debate around whether enforced remedies will go far enough in tackling Google’s search monopoly and the implications for the wider digital ad ecosystem.