Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.
More Industry News articles
The move towards advertising is a “natural evolution” of Substack’s business model. It could provide brands access to highly intentional audiences, but questions over brand safety are sure to be raised.
Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
The Microsoft COO has been named in the top job a day after the holding group downgraded its financial outlook.
Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.