If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
More Industry News articles
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
The Media Leader’s daily round-up of news for Friday 28 November 2025.
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.
Analysis: The deal will raise competition concerns as it reshapes a flagging newspaper industry.
The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.
Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.