A new analysis of over £100m in UK TV investment conducted by Isba and Ebiquity found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
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Yospace is using IBC2026 to demonstrate its Ad Presentation solution, which supports the IAB Tech Lab’s Ad Format Hero initiative. New ad formats, including pause ads, can be implemented without time-consuming, device-specific implementations. Incremental ad revenue is predicted.
Amazon is being sued by the US Federal Trade Commission (FTC) and a bipartisan group of 22 state attorneys general, who allege the e-commerce giant likely extracted more than $20bn from advertising customers by manipulating the auctions used to set ad prices on its platforms.
OpenAI’s ads business is growing at pace. Is it merely ‘plucking low-hanging fruit’, or can it eat search’s $200bn lunch?
The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Lawyers for WPP said they would ‘address the deficienies’ in Foster’s amended complaint in a forthcoming filing, but asked that the ‘salacious’ and ‘muckracking’ evidence submitted by Foster be sealed for good cause.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.