Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
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The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.