The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.
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The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.
Roku’s content distribution director speaks with host Jack Benjamin about its recent developments in FAST and SVOD, what makes the UK TV market unique, and how it works with its content partners to improve discoverability.
Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.
On Thursday, Stagwell hosted an inaugural “NewsFronts” upfront event in New York aimed at promoting news brands to advertisers. It also announced its own investment in news publishing.
IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
200 senior industry leaders attended the Advertising: Who Cares event, which recommended wholesale changes to agency business models to help improve trust and give advertising its “swagger” back.
The Trade Desk launched its Ventura TV OS to help television manufacturers create a UX and content offer while also building an advertising business. In an innovative collaboration, those OEMs now have the option to default to the DirecTV user experience.
As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.
The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.