Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.
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In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.
Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.
At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.
| Maria Iu
The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.
Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.
| Maria Iu
A deal was confirmed on Monday.
GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
| Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.