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Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.

The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.

At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.

In the series’ final episode, Omar Oakes and Hamish Nicklin debate for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”

One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.

The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.

Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”