YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.
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Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.
The streaming giant unveilved new ad formats and tools in Ads Manager as it walks a tightrope between promoting and denigrating AI’s impact on audio consumption.
The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.
Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?
The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.