Founder and current CEO Graham Brown will become executive chairman.
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Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.
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Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.
The purchase strengthens Adwanted’s data division.
| Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
| Maria Iu
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.