Analysis: Netflix is positioning itself as a legitimate alternative to YouTube for finding (and advertising against) content from premium publishing brands.
More Industry News articles
Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.
The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.
Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.
Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.
The acquisition brings together the two companies’ broadcasting, streaming and advertising businesses, creating what both parties describe as a “commercial streaming champion”.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.
Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.