One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.
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Google launches AI marketing assistant as it expands search and agentic commerce advertising options
The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”
Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.
Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.
Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.