Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
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At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
The Daily Mail has launched two dedicated social publishers that it hopes will “shape the future of news and entertainment for young people around the world”.
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.
The “no ads option” will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.
A new study examined how high-attention media formats boost profitability, uncovering an ‘astonishing absurdity’ in marketing practice.
The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.
Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.