Paramount extends “go shop” period after new $6 billion offer from Bronfman
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| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
CTV leads consumer trends as focus shifts to performance-driven media, according to Mediaocean’s latest report
Chick-fil-A is planning to launch its own streaming platform later this year
Disney changed its legal stance in a wrongful-death lawsuit involving a woman who died of an allergic food reaction on park property, following significant public backlash against its previous approach.
Alex Cooper, the host of Spotify’s second-biggest podcast, “Call Her Daddy,” struck a deal with SiriusXM reportedly worth $125 million
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
Contentful, a marketing content platform, has signed a definitive agreement to acquire Ninetailed to deliver highly tailored customer experiences at scale
YouTube is firing back at TikTok’s growing e-commerce presence by deepening its partnership with Shopify
Netflix has closed its upfront advertising deal-making for the 2024-25 TV season at a “150% plus increase”