James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
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The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
According to data shared by Mantis, keywords such as “victims”, “injuries”, “wounds” and “incident” have been commonly flagged by standardised agency blocklists.
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.