Tubi is taking a creative approach to showcasing its massive viewership. The free streaming service announced today a new brand campaign, ‘Tubi is More Popular Than’, which includes four short commercials and creative across digital, social and out-of-home in New York City.
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Foot Locker delivered stronger-than-expected earnings in its first quarter, marking a positive step in its ongoing turnaround efforts.
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
Abercrombie & Fitch is shaking off its past and stepping into a bright future. The once-controversial brand reported record-breaking first-quarter earnings and raised its guidance for the full year.
The tides are turning in the digital advertising landscape. According to a new report by The Trade Desk, consumers are spending a record amount of time on the open internet, and advertisers are following suit.
The UK independent has been working with German indie network Mediaplus for more than seven years.
The power of marketing to shape consumer behavior was a central theme at the Sustainable Media Summit hosted by Horizon Media last week in New York. Marketing can reframe the perception of value and make sustainability the norm.
PayPal is venturing into the world of advertising. The digital payments leader is set to launch an ad business, leveraging the data from its 400 million users. (WSJ)
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
At its fourth annual product summit, TikTok announced a slew of tools including a new creative AI suite and a centralised creativity portal for marketers.