The move seeks to minimise fraud by ensuring ads are being seen by real people.
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Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.
The measurement company announced the global roll-out of Nielsen One in October 2023.
Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.
Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.