Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
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‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.
The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.
The news brand’s US audience has reached 41.4m at a time when several UK publications have sought to capitalise on election year reporting.
Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.
CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.
While Meta’s investments in AI are paying off for advertisers, bets in smart glasses and Reality Labs, as well as higher costs associated with AI infrastructure investment, are leading to cost increases.
Ad and subscription revenue for Google’s video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.
The social media challenger turned a profit for the first time in Q3 and reported strong 56% growth in ad revenue.