The acquisition is expected to close later this year and follows a multi-year process of selling Kantar’s media business.
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TikTok has shut down in the US, but uncertainty remains over whether the ban will actually be enforced by the incoming Donald Trump administration.
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The acquisition steps up competition with rival Global, which moved into OOH in 2018.
Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.
Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.
Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.