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The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

It will be the first UK broadcaster to bring video content to the streaming giant.

Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.

News follows the recent departure of Lucy Banks and Stuart Flint.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

GroupM agencies will no longer operate as distinct business units with separate P&L statements.