Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
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Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.
The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.
Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.
It will be the first UK broadcaster to bring video content to the streaming giant.
Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.
News follows the recent departure of Lucy Banks and Stuart Flint.
Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.
