In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.
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EverPass Media, the joint venture between the NFL and RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a marketing platform that allows live sports to be streamed at commercial establishments
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While McDonald’s recent experiment with AI drive-thrus may not have lived up to expectations, the future of voice AI in fast food and beyond remains bright
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An ad campaign accompanying the launch will roll out on 15 July.
E.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to integrate real-world commerce into the popular gaming platform
Motorola is taking a different approach to promote its latest foldable smartphones, with a campaign created entirely using artificial intelligence
TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US
Amazon is planning a new service focused on shipping cheap fashion, home goods, and other products directly from warehouses in China, to take on Temu and Shein (WSJ)
At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.